Human beings are the decision makers and consumers of products and services (whether you are running a spa for pets or selling office stationary).
Rooting ourselves in audience understanding, we adapt and apply a design thinking method to everything we do. This means taking a human-centric approach to seeking creative solutions, grounded in curiosity and empathy with your audience.
With this approach, we design and implement evolving solutions that will connect, convert, maximise your return and accelerate your business success and ultimate objectives. We are committed to the success of our clients, working with you in a bespoke capacity, whatever your goals may be.
Human beings are the ultimate consumer with the purchasing power of every product or service in the world. What ever your business, at the end of the day it is all about people.
Rooting ourselves in this understanding, we adapt and apply a design thinking method to everything we do. This means taking a human-centric approach to seeking creative solutions grounded in curiosity and empathy with your audience.
With an emphasis on audience understanding, through ideation, creation and testing, we design and implement evolving solutions that will connect, convert, maximise your return and accelerate your business success or ultimate objectives. We are committed to the success of our clients, working with you in a bespoke capacity, what ever your goals may be.
As digital marketing evolved, the need for digital content and visual design skills within marketing grew with it. At the time a new graduate, qualified in graphic design, photography, videography and marketing, Sophie continually found herself working within strategic marketing teams and simultaneously taking on the role of in-house designer and content creator.
"I threw my cards into the air to see where they would land "
In 2021, Sophie left a global legacy organisation in the U.K. and moved to Switzerland, seeking adventures and new opportunities that she could not yet imagine beyond the English Channel.
In her suitcase she brought with her a drive to help businesses evolve from a digital presence as a check box exercise, an activity they are struggling to capitalise on, to a powerful tool in their strategy.
The relationship and communication between marketing and design can struggle to align, particularly when using multiple external agencies. Sophie started Epical Design to offer specialist end-to-end solutions for both design and digital marketing strategy. This means content production, design and marketing strategy can be aligned and executed by a team that knows your business, objectives and audience intimately.
Work and screen time aside, Sophie is passionate about nutrition and loves cooking good food. She can often be found playing the guitar, practising her French, partaking in water sports on Lac Leman, or standing excitedly in the front of a driverless Lausanne metro train (it's like being on a rollercoaster!).
